Search Engine Optimisation (SEO) is all about increased traffic to your website through search engine results by targeting keywords that potential customers might type into search engine's such as Google or Yahoo. The aim of search engine optimisation is for your website to be displayed as close to the top as possible in search engine results. By achieving this you expose your website a larger audience which can be extremely beneficial if your website is an online shop.

Please note that search engine optimisation involves crafting an optimised website through good quality Programming and Website Design and quality content. This is refered to as natural/organic unpaid search engine optimisation. Search Engine Optimisation does not mean paying a search engine company a monthly or yearly fee to advertise your website at the top of the results. That is refered to as Search Engine Marketing (SEM).

Search Engines are the main way people navigate around the internet so it is important your website is optimised to be search engine friendly and give your page a better ranking by the search engine company.

Consider these statistics:

• 93% of all internet traffic initiates with a search engine.
• 99% of search engine users do not search beyond the top 30 results.
• 76.7% of Google users click on organic (unpaid) listings first.
• The top 3 websites in any industry earn 65% of all online revenue.
• The top 10 websites have 78% more traffic than those in positions 11 - 30.

Information from Forresters Research

So if you think your website ranks poorly in search results contact Venerate I.T Solutions so we can help fine tune your site and optimise it to achieve a better ranking in search engine's results.